Hi! My name is AMIR ALTAF. I am a multi-talented Designer/Developer and founder of Dezine Geek/ChaChaWatch.
What it is
Founded in 2010, Dezine Geek is a one-man design and development studio where I work as a full-time freelancer. My mission is to create stunning digital products, assets, and creatives that not only solve problems but also bring joy to users.
My journey began as a Graphic Designer, but over time, I transitioned into Web Design and Development. With over 15 years of experience in the field, I continuously refine my skills and analyze my work to enhance the quality and value of my services.
When I’m Not on My Rig, I’m at My Work Desk
Beyond design, I have a deep appreciation for art, craftsmanship, and all things vintage. My hobbies revolve around creativity and restoration—I find joy in servicing, fixing, and refurbishing vintage watches, and occasionally, classic motorbikes.
I also enjoy carpentry, shaping wood into something meaningful, all while listening to my carefully preserved collection of ’80s and ’90s classics. For me, every passion is an extension of design—an opportunity to create, restore, and bring beauty to life.
Professional Experience
Freelance Web/Graphics Design/Development (2010 till Present)
Dezine Geek https://www.dezinegeek.com
Responsibilities
Web Design, Web Development, E-Commerce Website Design, Corporate Identities, and Print.
Senior Web Designer/Visualizer (September 2009) to (October 2010)
Centric Source
Responsibilities
Visualizing and designing website templates, web applications prototypes, SEO web designs company identities, and developing browser-compatible website structures by using CSS, JQuery, and XHTML. Modifying and designing WordPress, Joomla, and Shopify.
Creative Engineer/Visualizer (March 2008) to (September 2009)
Beyond Vision https://beyondvision.net/
Responsibilities
Designing and visualizing browser-compatible website templates, web application prototypes, SEO web designs, company identities, small flash applications, and WordPress themes.
Web Designer (December 2006) to (November 2007)
Innova eBusiness Technology, Inc.
Responsibilities
Designing website templates and company identities including production and publication material such as letter heads, business cards and envelopes.
Graphics Designer (October 2005) to (November 2006)
Khanani & Kalia International (KKI) Pvt, Ltd.
Responsibilities
Creation and production of KKI publications, to assist the Manager of Marketing in carrying out his responsibility in all aspect of marketing of the company.
Design Company publications including the company profile, brochures, calendars, forms, research reports and other promotion items in line with latest industry/technical trends as and when assigned. Design KalNews on a monthly basis. Design Newsletter “The Bridge” quarterly Execute projects under the approved project plans design/develop/prepare material related to other projects assigned by the top management.
My Skills
- Identity
- HTML/CSS
- JQuery
- PHP
- UI/UX
- Designing
- Development
- WordPress
- Shopify
- WooCommerce
Professional Qualification
Certification in 3D Max (3D Modeling and Animation) (2007)
Sir Syed University of Engineering & Technology
Certification in Web Mastering (2005)
Graphics Channels (Institute of Digital Technologies)
Certification in Advertising Graphics (2005)
Graphics Channels (Institute of Digital Technologies)
Advanced Diploma in Software Engineering (ADSE) (2003)
APTECH (ACCP Computer Education)
Education
Bachelors in Commerce (2008)
Karachi University
Inter Pre-Engineering (2002)
Gulshan College
Matriculation in Science (1999)
St. Paul’s English High School
Want my help on any project? Click here or give me a call.
Phone: +923452317581
H.no 83, Block Jasmine, Park View City, Multan Road, Lahore
P.O.Box 54500